Australia’s Voice in Automotive
News, reviews and insights that drive the industry forward.
Daily Readers
Reviews Published
Avg. Advertiser ROI
Our Mission
Founded in 2012, Southern Drive Media exists to champion transparent, in-depth journalism that helps Australians make informed decisions behind the wheel. We blend cutting-edge storytelling techniques with a commitment to ethical reporting—free from manufacturer influence and powered by real-world testing.
Paper-Free Since Day One
Operating out of our solar-powered Sydney newsroom, we’ve never owned a printer. From carbon-neutral hosting in AWS’s renewable Sydney zones to sourcing reusable production materials, every decision is filtered through an environmental lens.
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2012
Launch of Southern Drive Media in a one-car garage in Parramatta.
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2015
First national scoop on the mandatory ANCAP update, syndicated by 14 outlets.
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2018
Podcast series “Torque Talk” debuted—now Australia’s #1 automotive podcast.
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2023
Reached 25 million annual page views and carbon-neutral certification.
4 min
Average Read Time
1.2 M
Monthly Social Reach
17
Syndication Partners
Editorial Edge
From breaking news to immersive VR showrooms, our newsroom delivers stories everywhere audiences are listening.
In-Depth Reviews
Each test runs 1,000 km—including city, highway and dirt—before a verdict is penned.
VR Showroom Tours
Step into the cabin virtually, toggle trims and feel the dash textures in 6K fidelity.
Breaking News
Our newsroom beats the embargo clock with vetted stories in under 12 minutes.
Market Insights
Our analysts compile comprehensive datasets to forecast where Australia’s automotive market is heading—often 6 months before OEMs issue guidance.
“Southern Drive Media’s quarterly forecasts have been spot-on for the past three years—our investment team reads every word before we buy shares in an OEM”
— Clare McMahon, Senior Analyst, Adelaide Capital Partners
Advertise With Impact
Connect with gearheads, fleet managers and first-time buyers across every screen.
| Package | Reach | Avg. CTR | Price (AUD) |
|---|---|---|---|
| Sponsored Article | 110 K | 2.4 % | $3,200 |
| Display Banners | 300 K | 1.3 % | $2,800 |
| Podcast Segment | 42 K | 4.8 % | $1,900 |
| Integrated Campaign | Custom | 5.2 % | POA |
Mazda Australia
Launched CX-60: 5.6 million impressions, 3.9 % CTR, 11 % uplift in dealer enquiries.
Repco
Father’s Day toolkit promo returned 4.3 x ROAS within two weeks of flight.
Bridgestone
Interactive tyre selector drove 16 % more conversions vs. static display units.
Meet the Journalists
Award-winning editors, engineers and photographers united by one obsession: the open road.
Olivia Liu
Editor-in-Chief | Walkley winner for investigative reporting on emission tampering.
Jack Thompson
Head of Video | Veteran motorsport cinematographer with 12 Bathurst 1000 shoots.
Sam Patel
Data Journalist | Turns raw VFACTS feeds into compelling infographics and scoops.
Emma Wilson
Road Test Editor | Mechanical engineer who’s benchmarked 400+ cars since 2014.
Dylan Nguyen
Podcast Producer | Brings a radio-ready polish to every episode of “Torque Talk”.
Georgia Khan
Photo Chief | Her drone panoramas have headlined Motor Show calendars worldwide.
What People Say
“Southern Drive delivers fresh news before my global feed does. Their Sydney writers have their finger on the pulse of Aussie consumers.”
“Our V-Power launch campaign smashed KPI benchmarks thanks to the team’s data-driven ad placements.”
“I haven’t bought a car in 20 years without reading their verdict first. Five stars.”
“Their pre-launch Model Y coverage guided our comms timeline perfectly.”
Get in Touch
| Mon–Fri | 09:00 – 18:00 |
| Saturday | 10:00 – 14:00 |
| Sunday | Closed |